Safe Money Millionaire is a quick, easy to understand, engaging book. You don't have to be a math or finance or accounting whiz to get it. Basically, the premise is this: all the advice and "wisdom" we are programmed with about investing our money on Wall Street or in 401(k) plans is designed to turn a profit, but not necessarily for the one who is actually doing the investing. It happens time and time again, where well-intentioned, hard-working, responsible people max out their 401(k) plans, thinking they are doing the smartest thing, only to be actually losing wealth and valuable time in the volatile market. The authors, Brett Kitchen and Ethan Kap explain what a rate of return is and why a higher rate of return doesn't actually mean that you are getting wealthier. They also debunk the myth about tax savings and 401(k) plans with a great analogy about paying tax on seeds or on crops.
The book does read a little like an infomercial, spending the first half explaining why conventional financial advice is really not wise at all, and then the second half explaining what they believe to be the best and safest way to grow your wealth, which is with cash value life insurance policies that are carefully and strategically set up with a Safe Money Millionaire Advisor. You can grow your money with the "ups" in the market, while protecting it against the "downs". You can borrow against your policy, paying yourself back with interest to grow your wealth, instead of paying banks and finance companies, and earning interest on your balance as if you never borrowed against it. And, in the event of death, benefits are paid to your loved ones.
I liked the chapter about real people who have grown wealth through life insurance policies. People like J.C. Penney, Doris Christopher (founder of Pampered Chef), Walt Disney, and Ray Kroc (McDonald's). I also liked the examples of regular, not-famous individuals who have chosen to grow their money through Safe Money Millionaire principles and how it worked for them. Yes, you do have to go to their website, and yes, you do have to work with one of their advisors, but chances are, if you're serious about your money, you're doing that anyway, and that advisor is offering you options that may not be the best after all.
I am intrigued. I really enjoyed the chance to preview this book, and I actually do plan to go to the website and do more research. Because, you know, I plan to have money one day, and I'd like it to be safe! And growing! And in my pocket, instead of someone else's!